Schering-Plough
This article was originally published in The Tan Sheet
Executive Summary
Afrin No Drip nasal spray to be extended with formulas for severe congestion and sinuses during the cough/cold season. Coricidin HBP cough/cold for high blood pressure patients is extended with a Maximum Strength flu version that will be supported by TV ads in the fourth quarter and healthcare provider detailing efforts, including sampling and a toll-free information number
Afrin No Drip nasal spray to be extended with formulas for severe congestion and sinuses during the cough/cold season. Coricidin HBP cough/cold for high blood pressure patients is extended with a Maximum Strength flu version that will be supported by TV ads in the fourth quarter and healthcare provider detailing efforts, including sampling and a toll-free information number. |