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Consumer OTC Drugs

Schering-Plough

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

Afrin No Drip nasal spray to be extended with formulas for severe congestion and sinuses during the cough/cold season. Coricidin HBP cough/cold for high blood pressure patients is extended with a Maximum Strength flu version that will be supported by TV ads in the fourth quarter and healthcare provider detailing efforts, including sampling and a toll-free information number

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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