Fiberchoice
This article was originally published in The Tan Sheet
Executive Summary
Direct response TV ad supporting launch of CNS' chewable fiber supplement broke June 26; a dedicated Web site (www.fiberchoice.com) debuted the following day. The product, from the Minneapolis-based maker of Breathe Right nasal strips, is backed by a $17 mil. consumer and professional ad campaign (1"The Tan Sheet" April 3, p. 11). A 30-second spot also hit airwaves in mid-June on major networks, including CBS, ABC, CNN and Fox News; the ads target women over 50. Other marketing support includes direct mail to bulk fiber users and full-page ads in women's and health magazines
You may also be interested in...
FiberChoice $8 Mil. TV Campaign To Break In June
CNS, Inc. is supporting the launch of its FiberChoice chewable fiber supplement with a $17 mil. consumer and professional marketing campaign.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands