Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Tan Sheet

Executive Summary

Direct response TV ad supporting launch of CNS' chewable fiber supplement broke June 26; a dedicated Web site ( debuted the following day. The product, from the Minneapolis-based maker of Breathe Right nasal strips, is backed by a $17 mil. consumer and professional ad campaign (1"The Tan Sheet" April 3, p. 11). A 30-second spot also hit airwaves in mid-June on major networks, including CBS, ABC, CNN and Fox News; the ads target women over 50. Other marketing support includes direct mail to bulk fiber users and full-page ads in women's and health magazines

You may also be interested in...

FiberChoice $8 Mil. TV Campaign To Break In June

CNS, Inc. is supporting the launch of its FiberChoice chewable fiber supplement with a $17 mil. consumer and professional marketing campaign.

People In Brief

Perrigo promotes in pricing, planning

In Brief

Combe sells most of its OTC brands





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts