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W.F. Young Absorbine Jr. Bug Block Launching Spring 2001

This article was originally published in The Tan Sheet

Executive Summary

W.F. Young is targeting Absorbine Jr. Bug Block insect repellent/sunblock to parents seeking DEET-free products to use on their children because of health concerns with n, n-diethyl-m-toluamide. Planned to ship in the fourth quarter, the product also is aimed at adult users.

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Absorbine, Jr.

Pain Relieving Patch line extension will begin appearing on drugstore shelves nationwide in the first quarter of 2001. The 4" x 5.5" pads will be available in six-count boxes for about $5.99, according to Springfield, Mass.-based W.F. Young. The patches use a "hydro-gel encapsulated technology" and contain menthol, eucalyptus and camphor; they will be positioned as more flexible and larger than their competitors, although they can be trimmed to smaller sizes. TV and radio spots by Van Winkle & Associates (Atlanta) will coincide with the launch and run throughout the year. Professional and consumer sampling efforts also are planned. Future extensions of the patch and recently launched Absorbine Bug Block are likely, firm says (1"The Tan Sheet" June 19, p. 5)

Absorbine, Jr.

Pain Relieving Patch line extension will begin appearing on drugstore shelves nationwide in the first quarter of 2001. The 4" x 5.5" pads will be available in six-count boxes for about $5.99, according to Springfield, Mass.-based W.F. Young. The patches use a "hydro-gel encapsulated technology" and contain menthol, eucalyptus and camphor; they will be positioned as more flexible and larger than their competitors, although they can be trimmed to smaller sizes. TV and radio spots by Van Winkle & Associates (Atlanta) will coincide with the launch and run throughout the year. Professional and consumer sampling efforts also are planned. Future extensions of the patch and recently launched Absorbine Bug Block are likely, firm says (1"The Tan Sheet" June 19, p. 5)

Absorbine, Jr.

Pain Relieving Patch line extension will begin appearing on drugstore shelves nationwide in the first quarter of 2001. The 4" x 5.5" pads will be available in six-count boxes for about $5.99, according to Springfield, Mass.-based W.F. Young. The patches use a "hydro-gel encapsulated technology" and contain menthol, eucalyptus and camphor; they will be positioned as more flexible and larger than their competitors, although they can be trimmed to smaller sizes. TV and radio spots by Van Winkle & Associates (Atlanta) will coincide with the launch and run throughout the year. Professional and consumer sampling efforts also are planned. Future extensions of the patch and recently launched Absorbine Bug Block are likely, firm says (1"The Tan Sheet" June 19, p. 5)

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