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Twinlab "serves up" Agassi ads

This article was originally published in The Tan Sheet

Executive Summary

Tennis star Andre Agassi featured in $25 mil. national "Answers. For Life." ad campaign with TV spots that broke June 9 (1"The Tan Sheet" March 13, In Brief). The Agassi commercials, airing on major network primetime programming in key markets, promote Twinlab's full line of sports nutrition, vitamin and herbal formulas. The spots center on the "Grand Slam" winner's rise from a career-low #141 world ranking two years ago to his current placement near the top of men's tennis. Radio ads are slated to break soon, followed by a national cable push, an FSI drop in September and point-of-sale promos. A sweepstakes and benefit for the Andre Agassi Charitable Foundation for needy children also is scheduled

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