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Aquafresh Dental Gum

This article was originally published in The Tan Sheet

Executive Summary

"Brush when you can, chew when you can't" is the tagline for national TV spots launched June 5. Ads, in 30- and 15-second versions, show a man brushing his teeth at a restaurant table and a woman at another table chewing Extra Fresh Mint Aquafresh Dental Gum. Calling the gum "the next best thing" to brushing after meals, the spot claims the gum's "Triple Protection helps clean your teeth, fights harmful plaque acids and freshens your breath," noting it is shelved in the toothpaste sections of stores. The tagline appears under an image of all three varieties of the gum: Extra Fresh Mint, Peppermint and Mint Whitening with Triclene

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