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VitaminShoppe.com

This article was originally published in The Tan Sheet

Executive Summary

E-tailer gains access to 150,000 potential customers through deals with Oracle, OnlineBenefits, Arthur Andersen and PricewaterhouseCoopers, firm says May 31. The VitaminShoppe site will be available on the companies' corporate Intranets and will make available special promotional offers to employees. The "cost-effective" deal follows VitaminShoppe's plans to lower ad spending and eliminate TV spots; during the first quarter, the supplement e-tailer gained 50,000 new customers, giving it a total of 154,000 (1"The Tan Sheet" April 24, p. 14). The company also announces May 31 the launch of its upgraded Web site, which in addition to sporting a new look, offers enhanced features and faster access

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