VitaminShoppe.com
This article was originally published in The Tan Sheet
Executive Summary
E-tailer gains access to 150,000 potential customers through deals with Oracle, OnlineBenefits, Arthur Andersen and PricewaterhouseCoopers, firm says May 31. The VitaminShoppe site will be available on the companies' corporate Intranets and will make available special promotional offers to employees. The "cost-effective" deal follows VitaminShoppe's plans to lower ad spending and eliminate TV spots; during the first quarter, the supplement e-tailer gained 50,000 new customers, giving it a total of 154,000 (1"The Tan Sheet" April 24, p. 14). The company also announces May 31 the launch of its upgraded Web site, which in addition to sporting a new look, offers enhanced features and faster access
You may also be interested in...
PlanetRx Store Brand Vitamins/Supplements Emphasize Quality; OTCs Coming
PlanetRx.com will launch a line of store brand OTCs including analgesics, antacids and cold/allergy products in late June to extend its new PlanetRx vitamins and supplements line, the online retailer announced April 20.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands