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Tagamet HB 200 Liquid

This article was originally published in The Tan Sheet

Executive Summary

National TV advertising breaks June 5 for first OTC liquid H2 antagonist. SmithKline Beecham's Tagamet HB extension launched in April (1"The Tan Sheet" May 15, p. 4). FSIs with a $2-off coupon for any size liquid and a $1 coupon for 12-count tablets will continue to be distributed throughout the year, accompanied by in-store promotions and $5 rebate coupons available with product on retail shelves, SB says. Product employs an accordion-style label in order to fit all necessary instructions and warnings (2"The Tan Sheet" July 19, 1999, p. 5)

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