Balance Bar
This article was originally published in The Tan Sheet
Executive Summary
Company awards advertising account to Young & Rubicam (New York City), dropping Suissa Miller (Los Angeles). Y&R has several accounts with Kraft Foods, which recently acquired Balance Bar. Suissa had just developed a new TV, print and radio campaign for the line featuring the tagline "Never be out of Balance"; the ads broke May 17. Carpinteria, Calif.-based Balance Bar had planned to dedicate $15 mil. to the campaign, but is reexamining the spend