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SmithKline Beecham

This article was originally published in The Tan Sheet

Executive Summary

Alluna herbal supplement "doesn't make you sleep, it lets you sleep," says tagline of TV spot that broke May 24. Ad shows a restless woman lying in bed "thinking about the tensions of the day," then later sleeping peacefully. The valerian root and hops blend, indicated for "occasional sleeplessness," produces "no groggy side effects [and] promotes a natural sleep pattern in just a few nights," the commercial claims. Alluna, SB's re-entry into the herbals category, shipped in mid-March (1"The Tan Sheet" May 15, p. 4)

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