Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

SmithKline Beecham

This article was originally published in The Tan Sheet

Executive Summary

Alluna herbal supplement "doesn't make you sleep, it lets you sleep," says tagline of TV spot that broke May 24. Ad shows a restless woman lying in bed "thinking about the tensions of the day," then later sleeping peacefully. The valerian root and hops blend, indicated for "occasional sleeplessness," produces "no groggy side effects [and] promotes a natural sleep pattern in just a few nights," the commercial claims. Alluna, SB's re-entry into the herbals category, shipped in mid-March (1"The Tan Sheet" May 15, p. 4)

You may also be interested in...



Aquafresh Gum, Lozenges Carry "For Oral Care - Anytime, Anywhere" Tagline

SmithKline Beecham is moving its Aquafresh brand beyond the traditional dentrifice category into what appears to be the confectionary market.

People In Brief

Perrigo promotes in pricing, planning

In Brief

Combe sells most of its OTC brands

Topics

UsernamePublicRestriction

Register

PS091267

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel