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Vitamin O

This article was originally published in The Tan Sheet

Executive Summary

Two companies and their owner are permanently barred from making unsupported claims that Vitamin O prevents or effectively treats life-threatening conditions such as cancer, cardiovascular and pulmonary diseases, under an FTC consent order entered in Spokane, Wash. federal court April 28. Rose Creek Health Products, Staff of Life and Donald Smyth, president and sole shareholder of both firms, also are barred from claiming the supplement's effectiveness is established by medical or scientific research or studies unless they can substantiate those claims. The defendants will pay $375,000 in redress to settle an FTC lawsuit, filed in March 1999, alleging false and misleading advertising (1"The Tan Sheet" March 22, 1999, p. 6)

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