Natrol CetylPure $2.5 Mil. Ad Campaign, Broad Distribution Underway
This article was originally published in The Tan Sheet
Executive Summary
Natrol will support its patented CetylPure joint health supplement with at least $2.5 mil. in advertising support this year, the company said.
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Natrol
Net loss of $521,000 for the third quarter attributed to softening market, "higher than normal" returns from retailers seeking to adjust inventory and increased promotional costs to forestall returns, Chatsworth, Calif.-based company reports Nov. 6. In comparison, Natrol's net income reached $2.5 mil. in the year-ago quarter. Three-month sales rose 5.2% to $22.3 mil. In May, the company said it would back the launch of CetylPure joint health supplement with $2.5 mil. in advertising (1"The Tan Sheet" May 8, p. 5). Overall, nine-month sales increased 21.4% to $69.1 mil., with the Prolab sports nutrition division, acquired in October 1999, accounting for $18 mil
Natrol
Net loss of $521,000 for the third quarter attributed to softening market, "higher than normal" returns from retailers seeking to adjust inventory and increased promotional costs to forestall returns, Chatsworth, Calif.-based company reports Nov. 6. In comparison, Natrol's net income reached $2.5 mil. in the year-ago quarter. Three-month sales rose 5.2% to $22.3 mil. In May, the company said it would back the launch of CetylPure joint health supplement with $2.5 mil. in advertising (1"The Tan Sheet" May 8, p. 5). Overall, nine-month sales increased 21.4% to $69.1 mil., with the Prolab sports nutrition division, acquired in October 1999, accounting for $18 mil
Natrol
Net loss of $521,000 for the third quarter attributed to softening market, "higher than normal" returns from retailers seeking to adjust inventory and increased promotional costs to forestall returns, Chatsworth, Calif.-based company reports Nov. 6. In comparison, Natrol's net income reached $2.5 mil. in the year-ago quarter. Three-month sales rose 5.2% to $22.3 mil. In May, the company said it would back the launch of CetylPure joint health supplement with $2.5 mil. in advertising (1"The Tan Sheet" May 8, p. 5). Overall, nine-month sales increased 21.4% to $69.1 mil., with the Prolab sports nutrition division, acquired in October 1999, accounting for $18 mil