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Viactiv Helps Boost Bristol Adult Nutritionals 41% In First Quarter

This article was originally published in The Tan Sheet

Executive Summary

Bristol-Myers Squibb's Viactiv Soft Calcium Chews brand is on target to double its sales in 2000 based on first quarter sales of $15 mil. The product garnered $29 mil. in sales in 1999, its first year on the market.

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