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FTC lice Internet surf

This article was originally published in The Tan Sheet

Executive Summary

Twenty-eight Web sites advertising lice treatment products were identified during a surf conducted by FTC's Division of Enforcement and Western Regional Office, the commission announces April 11. Many claims, such as "100% effective in killing lice and their eggs" and "eliminate the need for combing," may be misleading, FTC notes. While no enforcement actions have been taken, the agency has sent letters to the companies reminding them claims need adequate substantiation. The surf follows up on settlements FTC reached with Del Pharmaceuticals, Pfizer and Care Technologies regarding allegedly deceptive advertising claims made for their pediculicides (1"The Tan Sheet" Jan. 4, 1999, In Brief)

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