Robitussin ad agency
This article was originally published in The Tan Sheet
Executive Summary
Grey Advertising is named ad agency for Whitehall-Robins' Robitussin cough/cold line. Grey already handles Whitehall brands such as Preparation H, Centrum Focused Formulas, Chapstick and Anbesol. The drug firm decided to switch from Lowe Lintas because the group handles competing OTCs following its merger; Lowe & Partners Worldwide combined with Ammirati Puris Lintas last fall