FiberChoice $8 Mil. TV Campaign To Break In June
This article was originally published in The Tan Sheet
Executive Summary
CNS, Inc. is supporting the launch of its FiberChoice chewable fiber supplement with a $17 mil. consumer and professional marketing campaign.
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Fiberchoice
Direct response TV ad supporting launch of CNS' chewable fiber supplement broke June 26; a dedicated Web site (www.fiberchoice.com) debuted the following day. The product, from the Minneapolis-based maker of Breathe Right nasal strips, is backed by a $17 mil. consumer and professional ad campaign (1"The Tan Sheet" April 3, p. 11). A 30-second spot also hit airwaves in mid-June on major networks, including CBS, ABC, CNN and Fox News; the ads target women over 50. Other marketing support includes direct mail to bulk fiber users and full-page ads in women's and health magazines
Fiberchoice
Direct response TV ad supporting launch of CNS' chewable fiber supplement broke June 26; a dedicated Web site (www.fiberchoice.com) debuted the following day. The product, from the Minneapolis-based maker of Breathe Right nasal strips, is backed by a $17 mil. consumer and professional ad campaign (1"The Tan Sheet" April 3, p. 11). A 30-second spot also hit airwaves in mid-June on major networks, including CBS, ABC, CNN and Fox News; the ads target women over 50. Other marketing support includes direct mail to bulk fiber users and full-page ads in women's and health magazines
Fiberchoice
Direct response TV ad supporting launch of CNS' chewable fiber supplement broke June 26; a dedicated Web site (www.fiberchoice.com) debuted the following day. The product, from the Minneapolis-based maker of Breathe Right nasal strips, is backed by a $17 mil. consumer and professional ad campaign (1"The Tan Sheet" April 3, p. 11). A 30-second spot also hit airwaves in mid-June on major networks, including CBS, ABC, CNN and Fox News; the ads target women over 50. Other marketing support includes direct mail to bulk fiber users and full-page ads in women's and health magazines