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Enamelon

This article was originally published in The Tan Sheet

Executive Summary

Maker of All Family and Calcium Whitening System dentifrice products is seeking partners to license its "liquid calcium" remineralization technologies. Enamelon is in the middle of a transition from sales, marketing and distribution to concentrating on development and licensing. The company shifted its marketing focus to dentists and hygienists, but weak sales have stifled consumer and professional ad campaigns. Successful licensing, whether in the U.S. or abroad, would lead to a phase-out of the Enamelon brand, according to the company
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