Allergan
This article was originally published in The Tan Sheet
Executive Summary
Eye care company's Refresh Contacts Contact Lens Comfort Drops will be available March 15 in retail outlets nationwide. The product, which "delivers lasting relief and protection from the dryness and irritation caused by contact lens wear," contains a carboxymethylcellulose formula. A 12 mL multi-use package featuring Allergan's patented Purite preservative system, as well as preservative-free packages of 20 single-use vials, will be available, both with a $4.99-$5.99 suggested retail price. Print ads developed by Vital Healthcare (a division of Saatchi & Saatchi, New York) and placed by Grey Advertising will begin appearing in June issues of People, Shape and Better Homes & Gardens. Ads designed and placed by Pacific Communications (Costa Mesa, Calif.) will appear in professional journals in April
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