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Nestle LC1 Probiotic Supplement Launching With Direct Mail, Print Support

This article was originally published in The Tan Sheet

Executive Summary

Nestle USA is introducing its first dietary supplement product, Nestle LC1, with print ads and direct mail support expected to break the week of March 5.

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Nestle

Probiotic supplement LC1 discontinued due to lower-than-expected sales, firm says. Nestle stopped selling the supplement in November, although the probiotic is still available as a chilled dairy product or yogurt in some countries. Company speculates powder form of LC1 might have kept sales down but says it has no plans for U.S. reintroduction in a different form. The Lactobacillus johnsonii-containing powder launched in March at GNC stores and drugstore.com (1"The Tan Sheet" March 6, 2000, p. 4)

Nestle

Probiotic supplement LC1 discontinued due to lower-than-expected sales, firm says. Nestle stopped selling the supplement in November, although the probiotic is still available as a chilled dairy product or yogurt in some countries. Company speculates powder form of LC1 might have kept sales down but says it has no plans for U.S. reintroduction in a different form. The Lactobacillus johnsonii-containing powder launched in March at GNC stores and drugstore.com (1"The Tan Sheet" March 6, 2000, p. 4)

Nestle

Probiotic supplement LC1 discontinued due to lower-than-expected sales, firm says. Nestle stopped selling the supplement in November, although the probiotic is still available as a chilled dairy product or yogurt in some countries. Company speculates powder form of LC1 might have kept sales down but says it has no plans for U.S. reintroduction in a different form. The Lactobacillus johnsonii-containing powder launched in March at GNC stores and drugstore.com (1"The Tan Sheet" March 6, 2000, p. 4)

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