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UsernamePublicRestriction "State Of The Art" Web Site Slated For Second Quarter

This article was originally published in The Tan Sheet

Executive Summary will launch a new "state of the art" Web site in the second quarter that provides "a more personalized and customized online shopping experience for the customer," the vitamins, minerals and supplements e-tailer announced Feb. 24.

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The e-commerce provider of vitamins, minerals and nutritional supplements announces fourth quarter sales of $5.6 mil., a 314% increase over the prior-year period, and year-end sales of $13.6 mil., a 376% increase over the nine-month period beginning April 1, 1998, when the site launched. Since its start-up, the site has had over 100,000 cumulative customers, with a customer retention rate of about 40%; the average order size in 1999 was over $65, the firm reports. Also, Chairman and founder Jeffrey Horowitz is named president and CEO, replacing Kathryn Creech, who is resigning. Anthony Fisher, formerly a director of the company, will take over as chairman of the board

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