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Consumer OTC Drugs

Viactiv Bars, Drinks TV Ad Stresses Energy Benefits For Women

This article was originally published in The Tan Sheet

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Executive Summary

Viactiv snack bars and drinks contain energy "to go" and "nutrients a woman's body craves," Mead Johnson says in a TV commercial supporting the product line extensions.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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