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Warner-Lambert/Pfizer Consumer Healthcare Sales Top $3.5 Bil.

This article was originally published in The Tan Sheet

Executive Summary

The combination of Warner-Lambert and Pfizer will create a firm with consumer healthcare sales of over $3.5 bil., based on 1999 results, with W-L contributing roughly $3 bil. of the total.

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Pfizer

U.S. Consumer Health sales of $399 mil. declined 2% in the second quarter due to competition from private label ranitidine (Zantac 75), the company reports July 24. The figures, which combine Pfizer and Warner-Lambert's consumer health divisions, are the first reported since Pfizer acquired W-L for roughly $90 bil. (1"The Tan Sheet" Feb. 14, p. 5). Six-month U.S. sales of $821 mil. also declined 1.8%. However, Pfizer notes its oral care business performed well. IRI data for the 52 weeks ending June 18 show Listerine sales totaled $301.4 mil. (up 7.4%), while Zantac 75 sales were down 17.1% to $141 mil. Consolidated sales for the quarter totaled $7.04 bil., up 8%

Pfizer

U.S. Consumer Health sales of $399 mil. declined 2% in the second quarter due to competition from private label ranitidine (Zantac 75), the company reports July 24. The figures, which combine Pfizer and Warner-Lambert's consumer health divisions, are the first reported since Pfizer acquired W-L for roughly $90 bil. (1"The Tan Sheet" Feb. 14, p. 5). Six-month U.S. sales of $821 mil. also declined 1.8%. However, Pfizer notes its oral care business performed well. IRI data for the 52 weeks ending June 18 show Listerine sales totaled $301.4 mil. (up 7.4%), while Zantac 75 sales were down 17.1% to $141 mil. Consolidated sales for the quarter totaled $7.04 bil., up 8%

W-L Allergy/Cold Brands Help Offset Struggling Zantac 75 Sales In 1Q

The recently extended Benadryl franchise led the way in a strong first quarter for Warner-Lambert's stable of allergy/cold products.

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