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Vitaminshoppe.com

This article was originally published in The Tan Sheet

Executive Summary

The e-commerce provider of vitamins, minerals and nutritional supplements announces fourth quarter sales of $5.6 mil., a 314% increase over the prior-year period, and year-end sales of $13.6 mil., a 376% increase over the nine-month period beginning April 1, 1998, when the site launched. Since its start-up, the site has had over 100,000 cumulative customers, with a customer retention rate of about 40%; the average order size in 1999 was over $65, the firm reports. Also, Chairman and founder Jeffrey Horowitz is named president and CEO, replacing Kathryn Creech, who is resigning. Anthony Fisher, formerly a director of the company, will take over as chairman of the board
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