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PlanetRx Multi-Media Campaign Aims To Boost Brand Awareness

This article was originally published in The Tan Sheet

Executive Summary

PlanetRx.com is aiming to make its URL a household brand name through a multi-million dollar marketing campaign comprising both online and offline advertising and promotions.

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PlanetRx Store Brand Vitamins/Supplements Emphasize Quality; OTCs Coming

PlanetRx.com will launch a line of store brand OTCs including analgesics, antacids and cold/allergy products in late June to extend its new PlanetRx vitamins and supplements line, the online retailer announced April 20.

PlanetRx Store Brand Vitamins/Supplements Emphasize Quality; OTCs Coming

PlanetRx.com will launch a line of store brand OTCs including analgesics, antacids and cold/allergy products in late June to extend its new PlanetRx vitamins and supplements line, the online retailer announced April 20.

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