Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Pharmavite

This article was originally published in The Tan Sheet

Executive Summary

Print ads breaking in April magazines for Nature Made Essential Multi Plus line of multivitamin supplements with targeted benefits. The four-product line, which began shipping in September, includes Energy (with Korean ginseng extract), Memory (ginkgo biloba extract), Heart Health (garlic, soy isoflavones and vitamin E) and Stress Relief (kava kava extract and B vitamins). Suggested retail price for a 60-count bottle is $9.99; recommended dosage is two tablets once a day. Pharmavite is spending $500,000 on the ad campaign and is planning an array of in-store promotions
Advertisement

Related Content

Topics

Advertisement
UsernamePublicRestriction

Register

PS090793

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel