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Kellogg

This article was originally published in The Tan Sheet

Executive Summary

Implied claims that K-Sentials cereals provide a unique blend of vitamins and minerals or that all cereals in the line contain additional calcium are unsupported, the National Advertising Division of the Council of Better Business Bureaus concludes in its November Case Reports. Challenger General Mills asserted Kellogg's TV, packaging, print and Web site ads made inaccurate and misleading claims of uniqueness and superiority. Kellogg says the challenged advertising has completed its scheduled run and the company will make appropriate changes to any future ads
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