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Gerber OTC, Hygiene Product Extensions Launching In March

This article was originally published in The Tan Sheet

Executive Summary

Novartis Consumer Health is expanding its market-leading Gerber brand of baby food and care items with a series of OTC and hygiene products. The Gerber Wellness line should reach full nationwide distribution by the end of March.

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Novartis

Michael Valentino, chief operating officer of Novartis Consumer Health in North America, promoted to exec VP and global head of Novartis Consumer Health OTC. Also, Frank Palantoni, global head of the Infant & Baby business, will assume additional responsibilities of CEO-North America, overseeing all U.S. and Canadian operations of the five consumer health segments - Gerber Products, OTC, Medical Nutrition, Health & Functional Nutrition and Pacific Life Foods. The Gerber brand was expanded earlier this year with a line of OTCs and hygiene products (1"The Tan Sheet" Jan. 17, p. 6)

Novartis

Michael Valentino, chief operating officer of Novartis Consumer Health in North America, promoted to exec VP and global head of Novartis Consumer Health OTC. Also, Frank Palantoni, global head of the Infant & Baby business, will assume additional responsibilities of CEO-North America, overseeing all U.S. and Canadian operations of the five consumer health segments - Gerber Products, OTC, Medical Nutrition, Health & Functional Nutrition and Pacific Life Foods. The Gerber brand was expanded earlier this year with a line of OTCs and hygiene products (1"The Tan Sheet" Jan. 17, p. 6)

Novartis

Michael Valentino, chief operating officer of Novartis Consumer Health in North America, promoted to exec VP and global head of Novartis Consumer Health OTC. Also, Frank Palantoni, global head of the Infant & Baby business, will assume additional responsibilities of CEO-North America, overseeing all U.S. and Canadian operations of the five consumer health segments - Gerber Products, OTC, Medical Nutrition, Health & Functional Nutrition and Pacific Life Foods. The Gerber brand was expanded earlier this year with a line of OTCs and hygiene products (1"The Tan Sheet" Jan. 17, p. 6)

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