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Consumer OTC Drugs

Archer Daniels Midland

This article was originally published in The Tan Sheet

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Executive Summary

Firm plans to brand its NutriSoy line of soy proteins. The logo will feature the word "NutriSoy" with a swoosh coming out of the letter "I" and could appear on the packaging of certain supplements. ADM will begin test marketing the logo in Denver and Chicago in the first quarter of 2000. The company already brands its NovaSoy isoflavones, which are contained in products such as Whitehall-Robins' Caltrate 600+Soy and Perrigo's Soy Formula and Calcium 600+Soy

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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