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Kaolectrolyte

This article was originally published in The Tan Sheet

Executive Summary

Ads containing 75[cents]-off coupons and touting the product as a "convenient, portable, lightweight, great tasting electrolyte replenisher" are slated to appear in January and February issues of American Baby and Parent and the February issue of Healthy Kids. Boca Raton, Fla.-based Breckenridge Pharmaceutical acquired the brand from Pharmacia & Upjohn in February ("The Tan Sheet" Feb. 15, 1999, p. 12). Since the purchase, Breckenridge estimates it has reached roughly 1 mil. people through consumer and physician sampling
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