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Luden's Natural Herbal Throat Drops TV Spots Breaking In January

This article was originally published in The Tan Sheet

Executive Summary

Hershey Foods will launch two TV spots in January for the Luden's Natural Herbal Throat Drops/Herbal Supplement line, which has added a drop with echinacea, rosehips and vitamin C.

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Luden's Echinacea Throat Drops Are Not Dietary Supplements, FDA Says

FDA continues to hold the position that throat or cough drops cannot be classified as dietary supplements, according to a Nov. 4 "courtesy" letter to Hershey Foods recently made available by the agency. Luden's Throat Drops/Herbal Echinacea Supplement with echinacea, rose hips and vitamin C "does not appear to meet the statutory definition of a dietary supplement...and therefore, can not be marketed as a dietary supplement," FDA says (1see box, p. 8). Hershey launched the extension to the Luden's line in August (2see story, p. 6).

Luden's Echinacea Throat Drops Are Not Dietary Supplements, FDA Says

FDA continues to hold the position that throat or cough drops cannot be classified as dietary supplements, according to a Nov. 4 "courtesy" letter to Hershey Foods recently made available by the agency. Luden's Throat Drops/Herbal Echinacea Supplement with echinacea, rose hips and vitamin C "does not appear to meet the statutory definition of a dietary supplement...and therefore, can not be marketed as a dietary supplement," FDA says (1see box, p. 8). Hershey launched the extension to the Luden's line in August (2see story, p. 6).

Luden's Echinacea Throat Drops Are Not Dietary Supplements, FDA Says

FDA continues to hold the position that throat or cough drops cannot be classified as dietary supplements, according to a Nov. 4 "courtesy" letter to Hershey Foods recently made available by the agency. Luden's Throat Drops/Herbal Echinacea Supplement with echinacea, rose hips and vitamin C "does not appear to meet the statutory definition of a dietary supplement...and therefore, can not be marketed as a dietary supplement," FDA says (1see box, p. 8). Hershey launched the extension to the Luden's line in August (2see story, p. 6).

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