Mead Johnson
This article was originally published in The Tan Sheet
Executive Summary
TV and print ads in parenting magazines for new EnfaGrow Toddler Foods and Enfamil Enriched Cereal For Baby are slated to break in January. The infant formula brand extensions began shipping Nov. 1 nationwide to stores such as Toys R Us and Kmart. The EnfaGrow products include Nutritional Cracker Bites, Nutritional Cookie Bars, Nutritional Oatmeal and Nutritional Milk Flavoring in banana and vanilla flavors. The Enfamil Enriched Cereal comes in four flavors: rice, rice and bananas, rice with apples, bananas and yogurt, and mixed grains. A Nov. 21 FSI offers 75[cents] coupons for both lines. Mead Johnson also dropped an FSI the same day for Viactiv Calcium Chews for women with a 55[cents] coupon and $2 refund offer. The line now includes a caramel flavor in addition to the original milk chocolate and mochaccino
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning