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Mead Johnson

This article was originally published in The Tan Sheet

Executive Summary

TV and print ads in parenting magazines for new EnfaGrow Toddler Foods and Enfamil Enriched Cereal For Baby are slated to break in January. The infant formula brand extensions began shipping Nov. 1 nationwide to stores such as Toys R Us and Kmart. The EnfaGrow products include Nutritional Cracker Bites, Nutritional Cookie Bars, Nutritional Oatmeal and Nutritional Milk Flavoring in banana and vanilla flavors. The Enfamil Enriched Cereal comes in four flavors: rice, rice and bananas, rice with apples, bananas and yogurt, and mixed grains. A Nov. 21 FSI offers 75[cents] coupons for both lines. Mead Johnson also dropped an FSI the same day for Viactiv Calcium Chews for women with a 55[cents] coupon and $2 refund offer. The line now includes a caramel flavor in addition to the original milk chocolate and mochaccino





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