IVC ProtoChol Supplements Launching With $3 Mil. Marketing Support
This article was originally published in The Tan Sheet
Executive Summary
The launch of IVC Industries' ProtoChol supplements, two products aimed at promoting "healthy cholesterol levels," will be backed by a $3 mil. marketing campaign breaking in early 2000.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning