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This article was originally published in The Tan Sheet

Executive Summary

Chinese Way line of herbals to be extended with PMS Formula, which begins shipping Jan. 1. Naturade cites "2 uniquely effective mechanisms of action" for the product: dong quai for regulating the uterus and normalizing abdominal comfort, and Vitex agnus castus (chastetree berry) for balancing estrogen levels, promoting cycle regularity and balanced mood, and reducing breast tenderness. Packaging says PMS Formula "helps maintain monthly hormonal balance" and "promotes menstrual well-being." Suggested retail price for a box of 30 tablets is $14.95. The Irvine, Calif.-based firm plans year-round ad support in health-oriented magazines, including Delicious, Psychology Today and Natural Health

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