Rite-Aid ATM promotion
This article was originally published in The Tan Sheet
Executive Summary
Rite-Aid is advertising OTC products on automated teller machines in its stores. Under a partnership with an unnamed pharmaceutical company and several ATM-related firms, displays during the welcome stage of machine use will feature an advertisement and print a coupon for an OTC skin care product. The three-month pilot program began Sept. 21 in 143 Rite Aid stores in the Midwest and will roll out in additional stores based on its success
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