OTC Ad Spending Up 27% In First Half Of 1999
This article was originally published in The Tan Sheet
Executive Summary
Advertising spending in the over-the-counter industry was up 27% for the first half of 1999 compared to all of 1998, according to data presented by Media Direct Partners Strategic Planning Director Joan Alev at an Institute for International Research conference on OTC advertising in New York City Oct. 25-26.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning