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Giant Pharmacies Promoting FlavorRx Program For OTCs

This article was originally published in The Tan Sheet

Executive Summary

A program enabling consumers to have liquid-based drugs, including OTCs, flavored by pharmacists at Giant Food outlets is being promoted to Washington, D.C.-area consumers. The mid-Atlantic supermarket chain recently ran a full-page ad in the Washington Post publicizing the availability of the FlavorRx program.

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FlavoRx

Albertson's Jewel-Osco division now offering OTC and Rx drug flavoring additive in 225 Midwest pharmacies, Melrose Park, Ill. based-firm announces April 4. FlavoRx now sells eponymous product in more than 3,500 pharmacies, including CVS, Giant, Kroger and Pathmark chains, and expects to break 5,000 stores by August. Firm also operates in Canada, U.K., Australia, New Zealand and the Bahamas (1"The Tan Sheet" Nov. 1, 1999, p. 12). FlavoRx plans to continue regionally targeted TV campaigns begun last year and doctor detailing to support brand in new markets

FlavoRx

Albertson's Jewel-Osco division now offering OTC and Rx drug flavoring additive in 225 Midwest pharmacies, Melrose Park, Ill. based-firm announces April 4. FlavoRx now sells eponymous product in more than 3,500 pharmacies, including CVS, Giant, Kroger and Pathmark chains, and expects to break 5,000 stores by August. Firm also operates in Canada, U.K., Australia, New Zealand and the Bahamas (1"The Tan Sheet" Nov. 1, 1999, p. 12). FlavoRx plans to continue regionally targeted TV campaigns begun last year and doctor detailing to support brand in new markets

FlavoRx

Albertson's Jewel-Osco division now offering OTC and Rx drug flavoring additive in 225 Midwest pharmacies, Melrose Park, Ill. based-firm announces April 4. FlavoRx now sells eponymous product in more than 3,500 pharmacies, including CVS, Giant, Kroger and Pathmark chains, and expects to break 5,000 stores by August. Firm also operates in Canada, U.K., Australia, New Zealand and the Bahamas (1"The Tan Sheet" Nov. 1, 1999, p. 12). FlavoRx plans to continue regionally targeted TV campaigns begun last year and doctor detailing to support brand in new markets

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