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More.com Launches Brite Life 500+ SKU Private Label Line

This article was originally published in The Tan Sheet

Executive Summary

More.com is introducing a private label line containing between 500 and 600 SKUs of OTCs, dietary supplements and other items. The Brite Life line is "priced on average one-third below its branded counterparts and lower than other private label brands," according to the online retailer of H&BAs.

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