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Consumer OTC Drugs

More.com Launches Brite Life 500+ SKU Private Label Line

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

More.com is introducing a private label line containing between 500 and 600 SKUs of OTCs, dietary supplements and other items. The Brite Life line is "priced on average one-third below its branded counterparts and lower than other private label brands," according to the online retailer of H&BAs.

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More.com and discount drug chain Phar Mor are embarking upon a new model of "clicks-and-mortar" cooperation with the July 11 premiere of the co-branded PharMore.com Web site.

PharMore.com Co-Branded Web Site Partners More.com With Retail Chain

More.com and discount drug chain Phar Mor are embarking upon a new model of "clicks-and-mortar" cooperation with the July 11 premiere of the co-branded PharMore.com Web site.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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