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GNC/Rite Aid Highlighting PharmAssure Joint Formula In TV Ad

This article was originally published in The Tan Sheet

Executive Summary

PharmAssure Joint Formula, one of the products developed under a GNC/Rite Aid joint venture, is being promoted through a television ad that began airing Oct. 11 on network, cable and spot TV. Available only in Rite Aid and GNC stores and online at drugstore.com, the PharmAssure dietary supplement brand is debuting now. The line currently encompasses 38 products.

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