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Metabolife Begins $1.5 Mil. Preemptive Campaign Against "20/20" Angle

This article was originally published in The Tan Sheet

Executive Summary

Metabolife International has launched a $1.5 mil. radio, print and Internet campaign to preemptively combat what the company expects to be a negative report by ABC-TV's "20/20" on the firm's ephedra-containing supplement Metabolife 356.

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