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Schering Coricidin HBP "Call to Action" Materials Going Out To Physicians

This article was originally published in The Tan Sheet

Executive Summary

Schering-Plough HealthCare Products began sending "Providers' Care Package[s]" to physicians nationwide Sept. 14 in a campaign highlighting three of its cough, cold and flu products that do not contain a decongestant.

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Schering-Plough Coricidin repositioning targets hypertension concerns with decongestants.

CORICIDIN COUGH/COLD LINE REPOSITIONING TARGETS HYPERTENSION CONCERNS by highlighting the fact three of the products do not contain decongestant ingredients such as pseudoephedrine/ephedrine, phenylephrine and phenylpropanolamine that may cause problems for those with high blood pressure or interfere with medication for the condition. Schering-Plough has repackaged its Coricidin Cold & Flu Tablets, Cold & Cough Tablets and NightTime Cold & Cough Liquid and renamed the line Coricidin HBP. The products are expected to reach stores by the end of January.

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