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Ricola Herbal Health

This article was originally published in The Tan Sheet

Executive Summary

Ricola USA plans to spend approximately $10 mil. on a TV ad campaign for its recently introduced line of eight Herbal Health dietary supplements. The ads will break in the fourth quarter and are expected to air on both network and cable stations. Morristown, N.J.-based DKB and Partners is producing the ads; in-store promotions accompanied the line when it first went to market in late July (1"The Tan Sheet" July 19, p. 18)

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