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Amway Quixtar.com Launch Follows FTC Agreement To Set Aside Order

This article was originally published in The Tan Sheet

Executive Summary

Quixtar.com, an e-commerce sister company to the multi-level marketer Amway, was launched Sept. 1 for independent business owners, members and clients. More than 450,000 people have visited the site to date. The site was allowed to debut following the Federal Trade Commission's decision to set aside a compliance agreement.

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The Federal Trade Commission took action against a number of dietary supplement manufacturers and marketers in 1999 for making misleading claims about a wide variety of products, and continued to target fraudulent Internet advertising during the year.

FTC Focuses On Dietary Supplement/Online Advertising In 1999

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