Skin-So-Soft IR3535 Insect Repellent Duration Claims "Deceptive" - Suit
This article was originally published in The Tan Sheet
Advertising claims for Avon's Skin-So-Soft Bug Guard Plus insect repellant are "materially false and deceptive," Off! Skintastic marketer S.C. Johnson alleges in an Aug. 6 counterclaim to the direct marketer's earlier lawsuit charging similar false advertising statements.
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Avon Products is bringing the insect repellent ingredient IR3535 to the U.S. market in its newest Skin-So-Soft sunscreen product. Skin-So-Soft Bug Guard Plus IR3535 SPF 30 Moisturizing Sunblock Lotion is available now through the company's representatives, catalog and Web site (www.avon.com).
S.C. JOHNSON OFF! DEET INSECT REPELLENT SUPERIORITY CLAIM "MISLEADING," AVON charged following Johnson's recent public relations campaign against the Skin-So-Soft insect repellent marketer. Avon "strongly refutes" Johnson's contention that "nothing has been proven safer and more effective" than DEET (N,N-diethyl-m-toluamide) as a bug spray ingredient, the company said May 7. The firm claims its citronella oil (tropical grass)- based Skin-So-Soft line "can do the job safely and effectively, without potential side effects."
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC