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UsernamePublicRestriction Breaking $17 Mil. TV, Print, Radio Ad Campaign

This article was originally published in The Tan Sheet

Executive Summary is introducing a $17 mil. TV, print and radio campaign featuring an offbeat "Mother Nature" character in select cities in the fall. Starting Aug. 31, TV spots will air during such events as the U.S. Tennis Open, the Ryder Cup golf tournament and the Emmy Awards.

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Online natural products retailer is launching an $8 mil. radio, print, outdoor and transit advertising campaign to promote its Web site. Slated to run through May, the campaign initially is breaking in New York City, Boston, San Francisco and Seattle, the company announced March 3. "Health And Beauty Source" To Launch By End Of March plans to launch its Internet site for OTC drugs, a broad range of vitamins and nutritional supplements and health & beauty aids by the end of March, the Redmond, Wash.-based company said. The online drug store also will offer a licensed pharmacy to fill prescriptions.





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