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MotherNature.com Breaking $17 Mil. TV, Print, Radio Ad Campaign

This article was originally published in The Tan Sheet

Executive Summary

MotherNature.com is introducing a $17 mil. TV, print and radio campaign featuring an offbeat "Mother Nature" character in select cities in the fall. Starting Aug. 31, TV spots will air during such events as the U.S. Tennis Open, the Ryder Cup golf tournament and the Emmy Awards.

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