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Weider Sales Jump 34% To $336 Mil. In FY 1999 After SKU Reduction

This article was originally published in The Tan Sheet

Executive Summary

Weider Nutrition sales climbed 33.9% to $335.5 mil. for the fiscal year ended May 31, compared to sales of $250.5 mil. in FY 1998, as a result of an increase in mass market channels and the acquisition of the German company Haleko, Weider announced Aug. 12. Weider acquired the sports nutrition company in July 1998 for $25 mil. in cash plus stock.

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Weider

Company attempts to broaden its consumer base beyond dedicated athletes by sponsoring the World Wrestling Federation. Starting in August, Weider ad banners will appear inside the ring during WWF broadcasts and sampling efforts will occur at matches. The Salt Lake City based-company also has repackaged the Weider line and eliminated the Weider Signature and Metaform brands; last year the firm significantly cut its SKUs to concentrate energy on top-selling brands (1"The Tan Sheet" Aug. 16, 1999, p. 18). In addition, an upcoming promotion with ESPN Magazine will offer a three-month trial subscription to the magazine with the purchase of Weider products

Weider

Company attempts to broaden its consumer base beyond dedicated athletes by sponsoring the World Wrestling Federation. Starting in August, Weider ad banners will appear inside the ring during WWF broadcasts and sampling efforts will occur at matches. The Salt Lake City based-company also has repackaged the Weider line and eliminated the Weider Signature and Metaform brands; last year the firm significantly cut its SKUs to concentrate energy on top-selling brands (1"The Tan Sheet" Aug. 16, 1999, p. 18). In addition, an upcoming promotion with ESPN Magazine will offer a three-month trial subscription to the magazine with the purchase of Weider products

Weider

Company attempts to broaden its consumer base beyond dedicated athletes by sponsoring the World Wrestling Federation. Starting in August, Weider ad banners will appear inside the ring during WWF broadcasts and sampling efforts will occur at matches. The Salt Lake City based-company also has repackaged the Weider line and eliminated the Weider Signature and Metaform brands; last year the firm significantly cut its SKUs to concentrate energy on top-selling brands (1"The Tan Sheet" Aug. 16, 1999, p. 18). In addition, an upcoming promotion with ESPN Magazine will offer a three-month trial subscription to the magazine with the purchase of Weider products

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