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VitaminShoppe.com Orders Total More Than 95,000 Since Site Opened In 1998

This article was originally published in The Tan Sheet

Executive Summary

Over 48,000 consumers placed more than 95,000 orders on VitaminShoppe.com during the Web site's first 15 months of e-commerce marketing, the company says in a registration statement for an initial public offering filed recently with the Securities & Exchange Commission. VitaminShoppe.com, which opened for business in April 1998, announced it was going public July 28 (1"The Tan Sheet" Aug. 2, In Brief).
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