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SmithKline Renaming Aquafresh To Better Communicate Multiple Benefits

This article was originally published in The Tan Sheet

Executive Summary

SmithKline Beecham is repackaging its line of Aquafresh dentifrices to more clearly communicate the multiple benefits of the products. As part of the effort, the firm has renamed its Tartar Control toothpaste Aquafresh All; an FSI for the product dropped Aug. 1.

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