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Lifestyles ads

This article was originally published in The Tan Sheet

Executive Summary

Ansell Healthcare Products new ad campaign for the condom brand is tagged "Haven't gotten any lately?" and features an image of blue colored athletic balls. Created by Montville, N.J.-based SSD&W, the campaign breaks in September with spot ads on cable programs including "South Park," "Sports Center" and "Celebrity Death Match" in New York City, Los Angeles, Houston and Atlanta. Radio spots are scheduled to air in the Northeast. Print ads will appear in extreme sport publications such as Snowboarder, Surfer and Box and Slam. The risque ads, however, have been rejected by seven of 12 publications approached and are meeting resistance in some cable TV markets
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