Lifestyles ads
This article was originally published in The Tan Sheet
Executive Summary
Ansell Healthcare Products new ad campaign for the condom brand is tagged "Haven't gotten any lately?" and features an image of blue colored athletic balls. Created by Montville, N.J.-based SSD&W, the campaign breaks in September with spot ads on cable programs including "South Park," "Sports Center" and "Celebrity Death Match" in New York City, Los Angeles, Houston and Atlanta. Radio spots are scheduled to air in the Northeast. Print ads will appear in extreme sport publications such as Snowboarder, Surfer and Box and Slam. The risque ads, however, have been rejected by seven of 12 publications approached and are meeting resistance in some cable TV markets
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning