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Blistex Herbal Answer Will Be Launched With $5 Mil. Ad Budget

This article was originally published in The Tan Sheet

Executive Summary

Blistex will back its new Blistex Herbal Answer lip balm with a $5 mil. advertising campaign. TV and radio ads will begin in November, while prints ads for the lip care product are set to run in various women's books between December and February. The ad agency is New York City-based Merritt-Clapp.
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