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Bayer

This article was originally published in The Tan Sheet

Executive Summary

New Alka-Seltzer Plus Children's Cold Medicine promises "fizzy, fresh cherry taste," "cold relief made just for kids" and "cold medicine kids can take with a smile." Free sample packaging, with a $1-off coupon, says the "effervescent medicines gently break up your child's worst cold symptoms, fast." The active ingredients are phenylpropanolamine, chlorpheniramine and dextromethorphan. The product is slated to reach store shelves in September. The suggested retail price for a box of 20 tablets is approximately $5 (1"The Tan Sheet" Aug. 9, In Brief)
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