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This article was originally published in The Tan Sheet
Executive Summary
New line of Elements functional fruit drinks and teas rolling out nationwide; the line was launched in New Jersey in April. The six drinks include grape-cranberry "Earth" for "balance" with ginseng, bee pollen and grapeseed extract; dragonfruit "Fire" for a "natural energy boost" with ginseng, guarana and ginkgo biloba; agave cactus "Rain" for "refreshment, energy and rejuvenation" with agave nectar, ginseng and astragalus; ginseng black tea "Lightning" to "revitalize your day" with schizandra berry, ginseng and yerba mate; starfruit orange "Sun" for "defense against the elements" with echinacea, beta-carotene and rosemary extract; and green tea "Moon" to "enlighten the senses" with ginkgo biloba and kava kava. Twenty ounce bottles sell for about $1.49. White Plains, N.Y.-based Triarc Beverage Group is marketing the line
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